SBCC Strategy Development
We develop national and sub-national Social and Behaviour Change Communication strategies that are rights-based, evidence-grounded, institutionally adoptable, and fully costed. Our planning process is anchored in psychographic audience segmentation — we map not just who your audiences are, but how they think and what will move them.
Our strategies are not filed away — they are adopted by governments and institutions. Recent examples include Sierra Leone's first national SRGBV SBCC Strategy (UNICEF/MBSSE, 2024) and the national HIV/AIDS SBCC Strategy (CARE International/MoHS, 2021).
Radio & Broadcast Campaigns
Radio remains Sierra Leone's most powerful mass communication channel. We have contracted and managed up to 39 stations simultaneously, coordinating jingle production, airtime schedules, broadcast compliance monitoring, and proof-of-airing documentation across all districts.
We produce content in all major local languages — Krio, Temne, Mende, Limba, Koranko, Yalunka, Fula and more — and apply Social Learning Theory and the Extended Parallel Process Model to narrative content design.
Video & Photography
Professional documentary production, event videography, corporate photography, and animated explainers — all produced to broadcast standard and delivered with full informed consent and safeguarding compliance.
Our production team is led by Michael Songa, an award-winning videographer, editor, and animator with over a decade of field and studio experience across health, development, and institutional communications.
Digital Campaign Management
Platform-specific content for Facebook, WhatsApp, YouTube, and X — adapted in format, length, and tone for each platform's distinct user behaviour. We manage content calendars, paid promotion, influencer partnerships, WhatsApp broadcast campaigns, and monthly analytics reporting.
Print & Branded Materials
IEC materials — posters, leaflets, flip charts, roll-up banners, branded merchandise, printed t-shirts, signposts, and stationery. Full-service design and production through Biz Pal's established printing partners.
Institutional Communications
Website design and management, media relations, donor visibility management, press kits, human-interest stories, and social media channel management for institutions, MDAs, and development programme secretariats.