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About Biz Pal Limited

A Sierra Leonean communications firm built on a decade of evidence, trust, and measurable impact.

Our story

Not imported. Homegrown.

Biz Pal Limited was incorporated in Sierra Leone in September 2019. Our founding team contributed to Sierra Leone's landmark communication response to the 2014–2016 Ebola outbreak, working alongside experts from the US Centers for Disease Control and Prevention to develop and deploy messaging at the height of the crisis.

Since then, the firm's experts have been retained by UNICEF, UNCDF, Catholic Relief Services, CARE International, the World Bank Group, GIZ, the International Labour Organisation, the Mano River Union Secretariat, and the Government of Sierra Leone — delivering mandates spanning national SBCC strategy development, large-scale radio campaigns, multi-platform digital management, and institutional communications.

Today, with an experienced team spanning SBCC strategy, broadcast media, digital communications, research, and gender programming, Biz Pal is well placed to serve UN agencies, international NGOs, government ministries, and private sector organisations seeking measurable communication impact across Sierra Leone and the sub-region.

James A. Kabia presenting at the National Launch of the SRGBV-SBC Communication Strategy, Sierra Leone
Who we are

Mission, vision & values

Our Mission

To empower individuals and communities across Sierra Leone to adopt life-transforming behaviours through ethical, evidence-based, and audience-centred communication strategies.

Our Vision

To become the leading behaviour change communication agency in Sierra Leone and a trusted partner to organisations seeking measurable impact across Africa and beyond.

Our Values

Integrity, excellence, diligence, commitment, and respect. These values define how we engage with our clients, partners, and communities — and they drive our pursuit of lasting impact.

Compliance & registration

Fully registered and compliant.

All regulatory documentation in order for government and development sector procurement.

Certificate of IncorporationNo. SL200919BIZPA06393
TIN RegistrationTIN: 1000408833
NRA Tax ClearanceCurrent & valid
FCC Business LicenceFCC/S26/007204 · Jan–Dec 2026
NaSSIT RegistrationContributions current from April 2026
The team

Seven specialists. One integrated team.

Our team combines SBCC strategy, broadcast media, digital communications, research, gender expertise, audio-visual production, and project management — all field-tested in Sierra Leone.

James A. Kabia

James A. Kabia

CEO

Mandela Washington Fellow (UT Austin, 2019). Over 10 years in SBCC strategy and health communication. Led Global Fund malaria campaigns across 39 stations; developed Sierra Leone's first national SRGBV SBCC Strategy (UNICEF/MBSSE, 2024).

Strategic leadership · SBCC strategy · Quality assurance
Septina Kabia

Septina Kabia

General Manager

12+ years in media and corporate communications. Former Marketing & Media Relations Officer, SLCCIA; Head of Marketing, Star Radio 103.5FM. Oversees project coordination, client management, and delivery compliance.

Project coordination · Client management · Financial oversight
Hassan Kamara

Hassan Kamara

Media Coordination Lead

MA Mass Communication, Fourah Bay College. SUSI Media Scholar, Ohio University. Head of Faculty of Communication, Media and Broadcasting, Limkokwing University of Creative Technology Sierra Leone Campus. Co-Consultant, UNICEF SRGBV national strategy (2023). Country Co-Investigator, GLOBE 2020 Project.

Radio contracting · Broadcast compliance · Community media
Phebean Mesi-Musu Swill

Phebean Mesi-Musu Swill

Digital & Social Media Coordinator

Mandela Washington Fellow (2021, Drake University). Tony Elumelu Foundation Entrepreneur (2019). Former Deputy Director of News, Africa Young Voices Media. Recognised Top 100 Women in Sierra Leone (2023).

Digital content · Social media · Influencer coordination
Michael Songa

Michael Songa

Media Production Expert

BA Hons, Professional Communication, Limkokwing University. CEO, MS Media Ltd. Award-winning professional videographer, editor, animator, and cinematographer with a decade of field and studio experience in health and development communications.

Video production · Animation · Motion graphics · Radio jingles
Mohamed Mousa Sesay

Mohamed Mousa Sesay

Research, M&E Lead

MEM, Project Management, Yunnan University of Finance and Economics, China; MSc Economics, Njala University; BSc Economics, Fourah Bay College, USL. Three peer-reviewed publications. Proficient in KoboCollect, SurveyCTO, ODK, SPSS, Stata, and SmartPLS.

Research and M&E Lead at Biz Pal since 2021. Has led major evaluations for OXFAM, IRC Sierra Leone, UNCDF/Freetown City Council, and CARE International, and delivered training to over 500 youth in entrepreneurship and business development. Currently also Food Security & Livelihood Officer, Plan International.

Formative research · M&E systems · Data collection & analysis · Capacity building
Haja Aminata Kamara

Haja Aminata Kamara

Gender Expert

MSc Gender Studies (Fourah Bay College, USL); BSc Peace and Conflict Studies, Fourah Bay College, USL. Gender & Senior Human Rights Officer, Human Rights Commission of Sierra Leone (2019–present).

Over 10 years in GBV programming and gender justice. GBV Co-Consultant, UNICEF Sierra Leone (2024–2025) — trained over 600 stakeholders and co-developed the national SBCC-GBV strategy adopted by UNICEF and the Family Support Unit. Co-Consultant on the National SRGBV SBCC Strategy with Biz Pal and UNICEF. Has contributed to the revision of the Sexual Offences Act, the National GBV Referral Pathway, and the Sierra Leone Child Rights Act.

GBV prevention & response · Gender policy · Capacity building · Rights-based communication

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SBCC StrategyRadio CampaignsVideo & Documentary Digital MediaIEC MaterialsMonitoring & Reporting Audience ResearchInstitutional Communications SBCC StrategyRadio Campaigns