“Real behaviour change is not a message delivered — it is a life protected.”
CRS · Global Fund
A mother rests under an insecticide-treated net — one of thousands reached through Biz Pal's nationwide malaria SBCC campaigns.
We design and deliver Social and Behaviour Change Communication campaigns that move people along the full continuum — from awareness to sustained practice. Grounded in evidence. Deployed at scale.
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Biz Pal Limited is not a regional firm parachuting in. We live here. We know the communities, the media landscape, and the cultural context that determines whether a message lands — or is ignored.
Since 2014 our team has delivered mandates for UNICEF, Catholic Relief Services, CARE International, UNCDF, GIZ, the World Bank Group, and the Government of Sierra Leone.
Learn more about usWe segment audiences psychographically and design messages that address real barriers — not just awareness gaps.
Strategy through production through dissemination through reporting. You manage one partner, not four vendors.
Every mandate delivered with verified proof-of-airing, monthly performance reports, and a final evidence package.
We cover the full communication cycle — from strategy to evidence.
National and sub-national behaviour change strategies. Rights-based, evidence-grounded, institutionally adoptable and costed.
Learn more →Multi-station production and airtime management. Up to 39 stations, all districts, all local languages.
Learn more →Documentary production, event videography, photography. Safeguarding-compliant, broadcast-standard.
Learn more →Facebook, WhatsApp, YouTube, X — content calendars, paid promotion, analytics and monthly reporting.
Learn more →IEC materials, banners, branded merchandise, printing. Full-service through trusted printing partners.
Learn more →Website management, media relations, donor visibility, press kits, and social media for institutions.
Learn more →Not claims — results, with evidence.
Most health communication programmes measure reach. Very few measure what actually changes. Here is why that distinction matters — and what to do about it.
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Designing a campaign for a "general audience" is, in practice, designing it for no one. Here is how gender-responsive communication design changes outcomes — and what it demands of practitioners.
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Despite the rise of digital, community radio remains the dominant information source for rural and peri-urban populations in Sierra Leone. The data is clear.
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